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THE MISSION

To create a pair of jeans that gives energy To the women that wear them. That make them feel good. That puts them in a good mood. Our thought goes to all the women, of all ages and sizes. We want them to feel free, self-assured. Elegant. Make them feel conscious of wearing something exclusive Yet of everyday use, simple. Resistant in time. As good as gold.

MISSION

MARIA AMELIA MONTI

At the height of her maturity as an actress and woman She creates together with her daughter Marianna a new style of jeans, which soon make the headlines involving thousands of women. As an actress she has always been quite special. An eccentric temperament, original in both her ideas and choices, with an innate comic talent and a spontaneity that reaches everyone. She studied at the Academy of Brera and before moving into show business she experienced visual arts.

www.mariameliamonti.it

MARIA AMELIA MONTI

CAMPAIGNS

OUR IDEAS

We are mainly women. We cater to women without intermediaries sharing their thoughts and tastes. Our power is to create something new. Easily recognizable. That gains value over time instead of losing it. It comes from the past but lives in the present. Born in Italy but reaching the world because it speaks the language of beauty. This is why we wanted an eco friendly industrial manufacturing process. Of very high quality. And completely Italian.

OUR IDEA

MARIAMELÌ’S WOMEN PROJECT

For us, Made in Italy is not a label,
It is the knowledge that in this field
Italy ranks first in the world.
Therefore our denim comes from ITV
Italian excellence in textile production
which supplies denim to the most important brands in the world.
Our stock has been made by Generazione Italiana
a creative group whose conservation
and Italian craftsmanship is its strong point.
And our garments are made by the best Italian tailors.

www.itvdenim.com

MADE IN ITALY

It was the summer of 2013. Mariamelì was born. Mariamelia Monti and her daughter Marianna create a new style of jeans that they did not find in shops. An old idea made new: The cutting of worn out jeans, tubular with inserts of fabric to turn them into bell-bottoms. Hand-made, sewn by a group of female prisoners, After two years of small achievements, Mariamelì grows, becomes a group. That is transformed into a company. The initial spirit, however, is not lost. They continue to be funny jeans, cool and sexy that fit and suit every type of bottom.

OUR STORY